Apple’s Project Purple: The Origin of the iPhone

sketchnote by Andy McNally

Project Purple was Apple’s code name for the internal project that led to the development of the iPhone. The project was started due to a combination of factors. Steve Jobs was interested in tablet computing, and the mobile phones on the market were starting to threaten the iPod’s dominance. Mobile phones were beginning to incorporate music players. Project Purple began in 2004 with a request from CEO…