Down the Rabbit Hole, origins and meanings

Andy McNally
3 min readMar 19, 2024
an illustration of a cartoon rabbit peeking up out of a rabbit hole
illustration by Andy McNally

“Down the Rabbit hole” is an English language expression which refers to getting deep into something or ending up somewhere strange. Lewis Carroll introduced the phrase in his 1865 novel Alice’s Adventures in Wonderland. The phrase was the title of chapter one of the book. Alice follows a white rabbit and falls down a rabbit hole. She ends up in a strange world, “Wonderland.”

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Andy McNally

Freelance Illustrator, Writer, & Cartoonist. Writing and drawing about technology, pop culture, sketchnotes, creative tech, and making a living as a creative.