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How to Transform Doodles into Designs: A Guide to Turning Doodles into Marketable Products

Andy McNally
4 min readFeb 5, 2024

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a sketchnote about Turning Doodles into Product Designs
Turning Doodles into Designs sketchnote by Andy McNally

I want to share my process of taking one of my sketchnote doodles into a final physical product to sell. I don’t typically have an idea of a product in mind when I’m drawing. I just draw. Funny thoughts and images will collide in my brain and spill out onto the paper. I’m really just trying to capture something that makes me smile, in the hope that it will make other people smile as well.

original rough sketchbook sketch by Andy McNally
original rough sketchbook sketch by Andy McNally

Rough Beginnings

In a sketchnote from last week about reasons to take visual notes, aka doodle in your notes, I wanted to illustrate the concept of enhanced creativity and innovation. While thinking about the concept, I remembered Einstein and his thoughts about play, creativity, and imagination leading to new discoveries. My brain latched on to E=MC squared, which morphed into E(Einstein), the MC spinning records and dropping science on a club full of science-friendly dancers. You may be laughing hysterically with me or at me at this moment. Meh, I’m ok with either.

Refinement with a Vector-based tool

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Andy McNally
Andy McNally

Written by Andy McNally

Freelance Illustrator, Writer, & Cartoonist. Writing and drawing about technology, pop culture, sketchnotes, creative tech, and making a living as a creative.

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